JBL
01 / The Audience
1.1M+
Total Followers
35.6M+
Avg. Monthly Views
75%
Male Audience
Followers
578K+
(Verified Follower Count)Avg. Views
9.0M+
(Verified Average Views)190M+ yearly views
Followers
301K+
(Verified Follower Count)Avg. Views
10.6M+
(Verified Average Views)92% non-follower reach
Followers
167K+
(Verified Follower Count)Avg. Views
11.0M+
(Verified Average Views)37% avg. view rate
Followers
139K+
(Verified Follower Count)Avg. Views
5.0M+
(Verified Average Views)500K+ hours watched
02 / Who's Watching
A predominantly male, college-age, U.S.-based audience — the demographic Gen Z brands compete hardest for.
75% male — strong fit for tech, audio, gaming, and grooming
40% ages 18-24 — peak college and early-career spending power
Audience location map. 70% U.S. Audience.
70% U.S. Audience
Concentrated in major college markets — TX, NY, GA, CA
03 / Past Work
Selected case studies that show how I integrate brands into my college-content vertical.
Trusted by Leading Brands
04 / How We Work Together
Flexible partnership formats designed to fit your campaign goals — from one-off integrations to year-long ambassadorships.
Don't just rent an audience — own the relationship. A multi-month partnership that positions me as the recurring face of your brand to a 1M+ college-aged community, building trust and compound ROI across TikTok, Instagram, YouTube, and Snapchat.
Your brand becomes the main character. I create a fully custom, single-subject video — a campus challenge, dorm tour, or college-themed concept — where the entire premise is engineered around your product's value prop.
Seamless mid-roll integrations that don't get skipped. I weave your product into proven formats my audience already loves — like dorm reviews, college tips, or back-to-school content — ensuring high retention and natural context.
High-performing creative for your ads. I produce raw, authentic, conversion-optimized video assets you can run as paid media on TikTok, Instagram, and Meta — proven to resonate with Gen Z and college-aged consumers.
05 / The Details
Everything brand managers ask before signing off on a campaign.
Brand safety is built into every partnership. You'll review the concept before filming and approve the final edit before it goes live. This protects your messaging while preserving the authentic, college-life style that drives my audience's engagement across TikTok, Instagram, YouTube, and Snapchat.
Standard turnaround is 7–14 days from receipt of the product or brief, covering concept, filming on campus or on-location, and editing. For time-sensitive launches, expedited 48–72 hour 'Rush Delivery' is available for an additional fee.
Yes. To ensure your brand owns the narrative, I offer category exclusivity during our active campaign window. Specific duration and competitor definitions are locked in during the contract phase.
It depends on your goal. TikTok (578K) and Instagram (300K) deliver the broadest reach to 18–24 year olds. Snapchat (160K) is the strongest channel for 13–17 audiences. YouTube reaches a wider age range — including parents — and is the only platform with meaningful TV viewership (15% of watch time). I'll recommend the right mix based on your objectives.
College-life content is my niche — day in the lifes, campus culture, finals season, freshman vs. senior dynamics, and relatable college moments consistently drive my top-performing videos. Top videos in the past year include 'Halloween Costume Ideas' (23.5M+ views), 'Sophomores on the first Day of High School' (5.7M+ views), and 'Semester might not be over, but I sure am' (1.4M+ views).
06 / Let's Talk
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"watching this while wearing them"
"My absolute favourite brand for my obsession with music ! Could come to my house and you'd find basically all of JBL's products ❤️will always 10/10 recommend"